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EnerTea

June 2019 – Present

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An innovative enterprise dedicated to the formulation and production of a healthier energy beverage alternative.

Background 

Creating a healthier energy beverage

In a world of overwhelming consumption, there is no time for a mid-day crash. With social, political, and economic issues at the forefront, our generation is an army in tip-top shape.

Mindful, innovative, entrepreneurial, and constantly raising the bar, the “EnerTeam” believes energy should be both naturally powerful and long-lasting. 

Problem

Standing out in an oversaturated market

How do we create a long-lasting, natural, healthier energy beverage that speaks to a generation and stands out amongst a wildly competitive landscape of food and beverage brands? (Oh, wait… AND with your sibling as your partner)!

Solution

A generational brand built to empower sustained energy

From formulation to launch, there were a lot of paths to explore in a short period of time. As dialogue around our capabilities began in June 2019, we had less than three months to meet the deadline for the holiday season and shelves by January 1, 2020. We knew we had our work cut out for us, but together, we made it a success! 

  • Analyze the complete competitive and market landscape
  • Identify a culture to be radiated and infused both internally and externally
  • Establish a visual identity that appeals to the psychology of our target audience
  • Develop a synergetic set of brand guidelines that assure brand consistency and clarity, regardless of setting
  • Design, develop and initiate a fully optimized online presence.
  • Develop a product and packaging framework that represents the brand and stands our amongst a sea of competition
  • Identify a manufacturer, packaging solution and co-packer that is capable of meeting scaled demands
  • Complete formulation, testing, and compliance for a unique and effective product true to our mission
  • Design a fully comprehensive, marketing and launch strategy within budget
  • Curate a library of content and calendar to strategically place across the first 60 days of pre-hype marketing
  • Design an effective social media campaign to engage, educate and convert customers

Result

A synergetic brand on a mission to change the world

An innovate product ready for launch with pre-orders and sales traction placed prior to launch!

Our Work

Package Design

Package Design

Business Cards

Business Cards

Merchandise

Merchandise

Online Presence Development

Online Presence Development

Social Media Content Design

Social Media Content Design

An innovative enterprise dedicated to the formulation and production of a healthier energy beverage alternative.

Background 

Creating a healthier energy beverage

In a world of overwhelming consumption, there is no time for a mid-day crash. With social, political, and economic issues at the forefront, our generation is an army in tip-top shape.

Mindful, innovative, entrepreneurial, and constantly raising the bar, the “EnerTeam” believes energy should be both naturally powerful and long-lasting. 

Problem

Standing out in an oversaturated market

How do we create a long-lasting, natural, healthier energy beverage that speaks to a generation and stands out amongst a wildly competitive landscape of food and beverage brands? (Oh, wait… AND with your sibling as your partner)!

Solution

A generational brand built to empower sustained energy

From formulation to launch, there were a lot of paths to explore in a short period of time. As dialogue around our capabilities began in June 2019, we had less than three months to meet the deadline for the holiday season and shelves by January 1, 2020. We knew we had our work cut out for us, but together, we made it a success! 

  • Analyze the complete competitive and market landscape
  • Identify a culture to be radiated and infused both internally and externally
  • Establish a visual identity that appeals to the psychology of our target audience
  • Develop a synergetic set of brand guidelines that assure brand consistency and clarity, regardless of setting
  • Design, develop and initiate a fully optimized online presence.
  • Develop a product and packaging framework that represents the brand and stands our amongst a sea of competition
  • Identify a manufacturer, packaging solution and co-packer that is capable of meeting scaled demands
  • Complete formulation, testing, and compliance for a unique and effective product true to our mission
  • Design a fully comprehensive, marketing and launch strategy within budget
  • Curate a library of content and calendar to strategically place across the first 60 days of pre-hype marketing
  • Design an effective social media campaign to engage, educate and convert customers

Result

A synergetic brand on a mission to change the world

An innovate product ready for launch with pre-orders and sales traction placed prior to launch!

Our Work

Package Design

Package Design

Business Cards

Business Cards

Merchandise

Merchandise

Online Presence Development

Online Presence Development

Social Media Content Design

Social Media Content Design