An innovative enterprise dedicated to the formulation and production of a healthier energy beverage alternative.
Background
Something near to the heart (pun intended)
True to the authentic core of our culture here at Jib Sheet Partners, we recognize our responsibility to spread love and positivity. We recognized that no matter how well our business did, how low our costs became and how high our margins grew, the best we felt was when we were doing something to help others.
We reached out to our friends at New Buffalo Shirt Factory and immediately took the leap into a project we believed had the power to change the world.
Problem
Brand to the movement?
We took to the drawing board and asked ourselves how to start a movement while simultaneously building a fashion-forward apparel brand that spoke across generations.
Is it fashion that becomes branded to the movement or are we starting a movement around the dialogue provoked by clothing? We went right into one of the most complex and multi-dimensional discoveries ever performed at Jib Sheet Partners.
Solution
A fashion fueled movement, built for the now.
After an intense year long process, we were able to successfully design, develop, manufacture and launch an all-inclusive, generational and comfortable line of apparel that provoked conversation and spread love.
- Complete an in-depth and fully-comprehensive discovery of the market (micro and macro), consumer psychology and audience analysis
- Establish legal and operating architecture
- Design, develop and present research to a room of industry experts for support
- Quickly pivot upon the inability to secure a licensing deal with brand partner
- Re-brand and apply research to new venture with similar message
- Source US-Based, responsible manufacturing for garment spec of choice
- Design a fully inclusive, generational and thought provoking line of graphic artwork
- Design, develop and launch a completely optimized e-commerce platform
- Manufacture, print and package full launch line
- Garner support from industry experts and influencers
- Effectively market launch campaign
Result
The universal brand of love
Love!
Our Work
Execution Strategy
Clothing Line Design
Sourcing & Production
Online Presence Development
Social Media Content Design
Photography
An innovative enterprise dedicated to the formulation and production of a healthier energy beverage alternative.
Background
Something near to the heart (pun intended)
True to the authentic core of our culture here at Jib Sheet Partners, we recognize our responsibility to spread love and positivity. We recognized that no matter how well our business did, how low our costs became and how high our margins grew, the best we felt was when we were doing something to help others.
We reached out to our friends at New Buffalo Shirt Factory and immediately took the leap into a project we believed had the power to change the world.
Problem
Brand to the movement?
We took to the drawing board and asked ourselves how to start a movement while simultaneously building a fashion-forward apparel brand that spoke across generations.
Is it fashion that becomes branded to the movement or are we starting a movement around the dialogue provoked by clothing? We went right into one of the most complex and multi-dimensional discoveries ever performed at Jib Sheet Partners.
Solution
A fashion fueled movement, built for the now.
After an intense year long process, we were able to successfully design, develop, manufacture and launch an all-inclusive, generational and comfortable line of apparel that provoked conversation and spread love.
- Complete an in-depth and fully-comprehensive discovery of the market (micro and macro), consumer psychology and audience analysis
- Establish legal and operating architecture
- Design, develop and present research to a room of industry experts for support
- Quickly pivot upon the inability to secure a licensing deal with brand partner
- Re-brand and apply research to new venture with similar message
- Source US-Based, responsible manufacturing for garment spec of choice
- Design a fully inclusive, generational and thought provoking line of graphic artwork
- Design, develop and launch a completely optimized e-commerce platform
- Manufacture, print and package full launch line
- Garner support from industry experts and influencers
- Effectively market launch campaign
Result
The universal brand of love
Love!
Our Work
Execution Strategy
Clothing Line Design
Sourcing & Production
Online Presence Development
Social Media Content Design