As the largest eCommerce storefront, to date, Amazon contains a whole world full of sales potential. Amazon drives mass traffic to product listings every second, and even better, drives people with a ready-to-buy mindset.
While ranking your product on Google may attract researchers and browsers, Amazon attracts buyers.
With all this potential for sales, you might be wondering why yours is falling short. Check out these 4 tips on how to increase your sales on Amazon today.
1. Get Reviews
Online reviews are the modern world of mouth. According to Forbes “88 percent of consumers trust online reviews as much as a personal recommendation”.
With an online era where vendors are no longer a smile in a storefront but a name on a webpage, the trust of a potential customer can be hard to get. This is why online reviews are everything.
Up until October of 2016, one good tactic was incentivized reviews. Vendors would provide free or discounted products to Amazon users in return for “unbiased” reviews. This was an awesome way to gain a lot of reviews in a short amount of time. Although this tactic was put to a halt when Amazon announced that it would no longer allow for this practice.
How do we get more reviews now? Without incentivized reviews, we now have to be more diligent in asking our customers to leave reviews.
One easy way to do this is with product inserts. Leave a note to your customer inside your product explaining how important reviews are for your small company and where to leave them.
Another way to generate reviews is to work with an automated Amazon email follow up platform.
Many of these email follow up platforms will send an email thanking your customer for their order at the time of purchase. After they receive the order, a second email can be sent making sure they received it and giving contact information for questions. You can then automate an additional email a couple of weeks down the road asking for a review of your product.
Be careful that these automated emails not to bombard your customer or sound spammy. Don’t be scared to crack a joke and come across as a fun or silly. Doing this will make you appear more like a human and less like an automated response.
2. Improve your Amazon SEO
Although most people will think of Google when they hear SEO, it is crucial to optimize your Amazon listing as well. This will lead to higher rankings on Amazon, resulting in more views from search queries, ultimately increasing your sales on Amazon.
The beginning of optimizing any listing starts with thorough keyword research. A good and FREE tool to use is Google Adwords. Once you have a good list of highly searched key terms you can start optimizing your Amazon listing.
Use these key terms while writing your product title, bullet points (features), description and for entering into the Amazon keyword field.
Optimizing your product images is also crucial in Amazon SEO. Images are huge in generating initial customer interest in your product over your competitors’ products. They also greatly weigh in on the shopper’s purchasing decision once they are on your product listing.
Make sure that your images are at least 1,000 pixels or larger in height or width to enable the zoom function. This function has been proven to enhance sales.
For more on Amazon SEO, check out 5 Winning Strategies To Use For Amazon SEO.
3. Start Advertising
If you are just starting out and notice that your products are not yet ranking on Amazon, advertising is a good way to get them in front of more consumers quickly to increase sales.
Amazon Sponsored Products allows your product to be displayed under the search terms of your choice. You choose which key terms you want your product shown under and place a bid dollar amount down. If your bid wins over other vendors when your search term is used, your product will display and you will be charged when a shopper clicks on it.
This is a great way to get your product in front of a new audience before it has started ranking organically on Amazon. It is also good to keep track of which terms lead to higher conversions and should be included in your Amazon SEO.
4. Compete On Your Price
If you notice that you have reviews, your Amazon SEO is up to par, and you have even tried advertising, you may need to start looking at your price.
One of the key differentiators separating one merchant from another is price. Today’s consumers are much more tech-savvy and detail oriented than ever. And with over 368 million products listed on Amazon competition for price is fierce.
There is good news about this though. As you lower your price and you increase sales, Amazon recognizes your higher conversion. This will lead to better rankings and more visibility by the consumer, ultimately leading to even more sales.
Need more help increasing your Amazon sales? We offer Amazon consulting services, contact us to get started today!