While we treat every business and scope as if the goals are our own, this one really was!
Being at the forefront of any innovation is both challenging and exciting. With the constant exposure to brands both personal and professional, we recognized the immediate influence and power that social transactions have over our financial decisions.
We knew that by captivating an audience socially, we could convert them at much higher rates through data consumption and artificial intelligence. After struggling to convey the theory to major brands, we were introduced to the global equestrian community via one of our Co-Founders.