Who We Are

A hybrid solution between a digital marketing agency and a private equity group built for the now.

Together with our partners, we work to understand, design, and implement a complete success strategy based on consumer psychology.

Our hybrid solution is a creative and unique approach to tackling the challenges of both exploring and navigating a market landscape. With effective tactics that work together in one large picture rather than small, compartmentalized efforts, we don’t just grow aspects of your business, we enable it to thrive as a whole.

Jib Sheet Partners are an extension of your team and the solution you need for navigating your business’ next steps. 

  • Understanding my business alone was a challenge at times. Trying to comprehend the complexity of a foreign market was even more difficult. Working closely beside both David and Erinna gave me the opportunity to define my goals and efficiently reach them.

    Understanding my business alone was a challenge at times. Trying to comprehend the complexity of a foreign market was even more difficult. Working closely beside both David and Erinna gave me the opportunity to define my goals and efficiently reach them.

    Can You Feel It Records
  • We knew it was time to address the digital landscape and how our business performed within it. It’s not easy to translate the power of touch, feel, fit and style on a hanger to a user experience. Working beside David and Erinna to design develop, and optimize our online presence strategy seemed overwhelming at the start. They were unbelievable partners and have helped us not only reach but surpass our expectations.

    We knew it was time to address the digital landscape and how our business performed within it. It’s not easy to translate the power of touch, feel, fit and style on a hanger to a user experience. Working beside David and Erinna to design develop, and optimize our online presence strategy seemed overwhelming at the start. They were unbelievable partners and have helped us not only reach but surpass our expectations.

    Danny DeLaventa
  • Practicing for the olympics is a full time job, David was the exact perspective and partner I needed.

    Practicing for the olympics is a full time job, David was the exact perspective and partner I needed.

    Victoria Colvin
  • Jib Sheet Partners built me a highly functional and user friendly eCommerce website. Erinna took the time to understand the particular challenges within my field and worked closely with me to address both my needs and my clients needs within an online platform. Her and David’s attention to detail always surpassed my expectations. I recommend using Jib Sheet Partners for any of your online development needs!

    Jib Sheet Partners built me a highly functional and user friendly eCommerce website. Erinna took the time to understand the particular challenges within my field and worked closely with me to address both my needs and my clients needs within an online platform. Her and David’s attention to detail always surpassed my expectations. I recommend using Jib Sheet Partners for any of your online development needs!

    John Ceglia
  • David and his team are the youthful spirit and creative perspective every business needs. They have quickly become indispensable assets within my business organization.

    David and his team are the youthful spirit and creative perspective every business needs. They have quickly become indispensable assets within my business organization.

    George Morris
  • Understanding my business alone was a challenge at times. Trying to comprehend the complexity of a foreign market was even more difficult. Working closely beside both David and Erinna gave me the opportunity to define my goals and efficiently reach them.

    Understanding my business alone was a challenge at times. Trying to comprehend the complexity of a foreign market was even more difficult. Working closely beside both David and Erinna gave me the opportunity to define my goals and efficiently reach them.

    Can You Feel It Records
  • We knew it was time to address the digital landscape and how our business performed within it. It’s not easy to translate the power of touch, feel, fit and style on a hanger to a user experience. Working beside David and Erinna to design develop, and optimize our online presence strategy seemed overwhelming at the start. They were unbelievable partners and have helped us not only reach but surpass our expectations.

    We knew it was time to address the digital landscape and how our business performed within it. It’s not easy to translate the power of touch, feel, fit and style on a hanger to a user experience. Working beside David and Erinna to design develop, and optimize our online presence strategy seemed overwhelming at the start. They were unbelievable partners and have helped us not only reach but surpass our expectations.

    Danny DeLaventa
  • Practicing for the olympics is a full time job, David was the exact perspective and partner I needed.

    Practicing for the olympics is a full time job, David was the exact perspective and partner I needed.

    Victoria Colvin
  • Jib Sheet Partners built me a highly functional and user friendly eCommerce website. Erinna took the time to understand the particular challenges within my field and worked closely with me to address both my needs and my clients needs within an online platform. Her and David’s attention to detail always surpassed my expectations. I recommend using Jib Sheet Partners for any of your online development needs!

    Jib Sheet Partners built me a highly functional and user friendly eCommerce website. Erinna took the time to understand the particular challenges within my field and worked closely with me to address both my needs and my clients needs within an online platform. Her and David’s attention to detail always surpassed my expectations. I recommend using Jib Sheet Partners for any of your online development needs!

    John Ceglia
  • David and his team are the youthful spirit and creative perspective every business needs. They have quickly become indispensable assets within my business organization.

    David and his team are the youthful spirit and creative perspective every business needs. They have quickly become indispensable assets within my business organization.

    George Morris

OUR TEAM

A complementary palette of skill set, perspective, and interest.

Diversity, both in background, acumen, and flavor is what we represent both inside and out at Jib Sheet Partners. 

Founding Partner

David Franco

Founding Partner
Founding Partner

Erinna Lawson

Founding Partner
Creative Lead

Jessica Mjoen

Creative Lead & Graphic Designer
Medical/ Healthcare Advisor

Asher Blum MD

Medical/ Healthcare Advisor
Digital Marketing Intern

Ethan Cohen

Digital Marketing Intern
Digital Marketing Intern

Lauren Gochman

Digital Marketing Intern

OUR TEAM

A complementary palette of skill set, perspective, and interest.

Diversity, both in background, acumen, and flavor is what we represent both inside and out at Jib Sheet Partners. 

Founding Partner

David Franco

Founding Partner
Founding Partner

Erinna Lawson

Founding Partner
Creative Lead

Jessica Mjoen

Creative Lead & Graphic Designer
Medical/ Healthcare Advisor

Asher Blum MD

Medical/ Healthcare Advisor
Digital Marketing Intern

Ethan Cohen

Digital Marketing Intern
Digital Marketing Intern

Lauren Gochman

Digital Marketing Intern

David Franco

Founding Partner

David Franco has been working in business strategy, branding and marketing for over 10 years. His portfolio can be noted worldwide with some of the most promising businesses, brands and entertainment acts; both established and upcoming. His creativity and marketing mind has allowed him to be seen and represented across the globe; working alongside projects in the United States, Canada, South America, Europe and the Middle East.

With a focus on marketing strategy and integration; David has helped brands uniquely implement their stories into freshly explored markets. David is extremely passionate about creativity and implementing efficiency in the business strategy. He can be noted for his use of behavioral economics; defining target audiences and understanding the psychological elements that influence their behaviors.

David is a serial entrepreneur with a handful of successful ventures under his belt and is ecstatic about being back in the healthcare market with DFrancoJ.

Outside of the office, David is always exploring new places and looking for a new place to travel to!

Co-Founder-Jib-Sheet-Partners-Buffalo-New-York-David-J-Franco
Co-Founder-Jib-Sheet-Partners-Buffalo-New-York-David-J-Franco

David Franco

Founding Partner

David Franco has been working in business strategy, branding and marketing for over 10 years. His portfolio can be noted worldwide with some of the most promising businesses, brands and entertainment acts; both established and upcoming. His creativity and marketing mind has allowed him to be seen and represented across the globe; working alongside projects in the United States, Canada, South America, Europe and the Middle East.

With a focus on marketing strategy and integration; David has helped brands uniquely implement their stories into freshly explored markets. David is extremely passionate about creativity and implementing efficiency in the business strategy. He can be noted for his use of behavioral economics; defining target audiences and understanding the psychological elements that influence their behaviors.

David is a serial entrepreneur with a handful of successful ventures under his belt and is ecstatic about being back in the healthcare market with DFrancoJ.

Outside of the office, David is always exploring new places and looking for a new place to travel to!

Erinna-Lawson-Buffalo-NY-Co-Founder-of-Jib-Sheet-Partners

Erinna Lawson

Founding Partner

Erinna Lawson, an Australian native is no stranger to the global market. Erinna’s nomadic lifestyle has given her an extremely unique and valuable perspective on business, marketing and the impactful power of a brand.

Erinna has a strong background in both Business and Marketing Communications from The University of Buffalo and is eager to continue working to build various companies’ brands and marketing efforts. Erinna’s entrepreneurial spirit can be traced back to her work at both The Main Street Host and Source Approach as digital admin and director of marketing.

Erinna can also be recognized as a founding member of both Shrevo (a mobile solution for E-Commerce returns) and Spark Reach (a web development company).

Outside of the office, Erinna enjoys snowboarding, traveling and trying new vegan foods!

Erinna-Lawson-Buffalo-NY-Co-Founder-of-Jib-Sheet-Partners

Erinna Lawson

Founding Partner

Erinna Lawson, an Australian native is no stranger to the global market. Erinna’s nomadic lifestyle has given her an extremely unique and valuable perspective on business, marketing and the impactful power of a brand.

Erinna has a strong background in both Business and Marketing Communications from The University of Buffalo and is eager to continue working to build various companies’ brands and marketing efforts. Erinna’s entrepreneurial spirit can be traced back to her work at both The Main Street Host and Source Approach as digital admin and director of marketing.

Erinna can also be recognized as a founding member of both Shrevo (a mobile solution for E-Commerce returns) and Spark Reach (a web development company).

Outside of the office, Erinna enjoys snowboarding, traveling and trying new vegan foods!

Jessica Mjoen

Creative Lead & Graphic Designer

Jessica Mjoen, is a recent college graduate from Daemen College where she studied Graphic Design. Her love for all things creative motivates her in everything she does and has since she can remember. She believes the visual experience is something that is extremely important in today’s society.

With a desire to take design and branding to a new level, she’s always thinking of fresh new ways to produce content and drive her passion. Along with the willingness to explore realms unfamiliar to her to create a final product that is executed to its full potential.

The entrepreneurial spirit within drives her to think outside of the box and striving for success. Her designs and art have gathered her a few awards thus far, she is always eager to see what the future has in store for her.

Outside of the office, Jessica loves traveling, animals, movies, drawing, and all things art related.

Jessica-Mjoen-Lead-Creative-and-Graphic-Designer-Jib-Sheet-Partners-Buffalo-NY
Jessica-Mjoen-Lead-Creative-and-Graphic-Designer-Jib-Sheet-Partners-Buffalo-NY

Jessica Mjoen

Creative Lead & Graphic Designer

Jessica Mjoen, is a recent college graduate from Daemen College where she studied Graphic Design. Her love for all things creative motivates her in everything she does and has since she can remember. She believes the visual experience is something that is extremely important in today’s society.

With a desire to take design and branding to a new level, she’s always thinking of fresh new ways to produce content and drive her passion. Along with the willingness to explore realms unfamiliar to her to create a final product that is executed to its full potential.

The entrepreneurial spirit within drives her to think outside of the box and striving for success. Her designs and art have gathered her a few awards thus far, she is always eager to see what the future has in store for her.

Outside of the office, Jessica loves traveling, animals, movies, drawing, and all things art related.

Contact us Today Let's talk about how we can help you!